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Muck Rack Resource Library

The latest PR industry research, guides, webinars, case studies and ebooks designed to help comms teams achieve measurable results.

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State of the Industry

The State of Journalism 2026

Generative Engine Optimization (GEO)

Guide to Generative Engine Optimization Linda Zebian

Media Intelligence

Getting started with media intelligence Marina Grudeva

Media Relations

Checklist: AI Visibility

Research

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State of the Industry

The State of PR 2026

State of the Industry

The State of Creator Journalism 2025

Guides

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Generative Engine Optimization (GEO)

Whitepaper: What executives need to know about generative engine optimization (GEO)

PR Measurement

The ultimate guide to measuring the value of communication

Webinars

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Crisis Management

Crisis comms in the AI era: Strategies for a new reality

Media Intelligence

Media Intelligence in the era of AI: Turning insights into action

Case Studies

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Zapier
Patagonia
Golin

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