Pricing

PR teams of all sizes–from enterprise brands to global agencies, emerging businesses to boutique agencies to single practitioners and freelancers use Muck Rack to build trust, tell their stories and demonstrate the unique value of earned media.

P.S. Journalists use Muck Rack, too (for free)!

Pricing depends on a few factors specific to your team including the number of users, so we'd love to prepare a customized proposal for you.

We offer three plans for brand customers and three plans for agency customers. Every plan includes features to support the full PR and communications workflow, from finding outlets and journalists, pitching and building relationships, to monitoring mentions and measuring results.

Our most advanced and flexible package, Premier, also includes exclusive features that leverage AI technology to provide advanced insights, increased workflow capabilities and customizable reporting.

Muck Rack is designed as a comprehensive, integrated platform to support the entire PR workflow. This makes Muck Rack a cohesive and user-friendly solution with database, pitching, monitoring and reporting all working together.

During your personalized demo, one of our product experts will walk you through Muck Rack's features and show you how our platform can streamline your PR workflow.

We'll tailor the demo to your specific needs and team size, whether you're a solo practitioner, an agency, or an enterprise brand.

The demo typically lasts 30-45 minutes, and there's no obligation—we're here to show you what's possible and help you determine if Muck Rack is the right fit for your team.

Muck Rack offers free tools exclusively for journalists, including profile creation, verification benefits, and access to trends, but our comprehensive PR platform requires a paid subscription with custom pricing. This dual approach keeps journalist profiles current and accurate while providing PR teams with the most reliable media intelligence, since we're the only database where reporters actively maintain their own information rather than relying solely on research teams.

Muck Rack customizes proposals based on team-specific factors like user count and selected modules because our pricing model reflects the reality that no two PR teams have identical needs. With add-ons ranging from broadcast monitoring to social listening and press release distribution, plus our unique advantage of offering free portfolio tools to journalists that keep our database current, a one-size-fits-all price list simply wouldn't serve you well—this approach ensures you pay only for what enhances your workflow.

Muck Rack's investment makes sense for small teams with consistent outreach and monitoring needs who value our unified workflow connecting journalist database, media monitoring, and analytics in one system. Solo practitioners often find alternatives better suited to sporadic usage patterns, though our Starter tier addresses individual needs, and our journalist-maintained profiles ensure database accuracy that others can't match through research teams alone.

No, journalists never pay to use Muck Rack. We provide free portfolios and tools because our business model centers on PR teams purchasing platform access while journalists benefit from complimentary features. Verified journalists receive additional free tools including advanced search and media database access, and all journalists can manage their profile privacy settings or use features like Who Shared My Link at no cost, keeping our database current while competitors rely solely on research teams.

While Muck Rack includes the industry’s most accurate media database, that capability is only one part of a much broader, connected system. At its core, Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed and impact.

Unlike disconnected tools, Muck Rack connects the entire PR workflow into a single system of record, combining media research, pitching, global media monitoring, social listening, analytics, and reporting in one platform. Teams can track how narratives evolve across news, social platforms, podcasts, newsletters, and even AI-answer visibility tracking, with advanced analytics dashboards to help teams understand why coverage matters and what to do next.

In short, the media database is foundational, but Muck Rack is built to help communicators see what’s happening, understand why it matters, and act on it across earned media, social conversation, and AI visibility, making it a comprehensive PR analytics platform, not just a database.

Muck Rack consolidates your entire PR workflow into a unified system, replacing most tools in your current stack through our comprehensive media database, pitching platform, cross-channel monitoring, and advanced reporting capabilities. Add-ons for press release distribution and broadcast monitoring further reduce vendor dependencies, while our unique advantage of providing free portfolio tools to journalists ensures our database stays current without relying solely on research teams.